Creating innovative content about your performance (results, league tables, awards, KPIs)
In today's competitive market, any education provider that can provide convincing evidence of its success in achieving exam results and meeting key performance indicators (KPIs) is sure to stand out from the competition. This is especially true for those providers who aim to recruit students from highly competitive backgrounds.
However, as established institutions often have advantages over new entrants, it can be difficult for newer providers to demonstrate their value proposition convincingly, so using these results at scale and via all channels continuously.
- Accreditation or standards
- Examination results
- League tables
- Organisation awards
- Quality measures
- Research grant awarded
- Research paper produced
- Statutory KPIs
Top tips for making your content generation simple
- Start with planning and process mapping, including data capture methods and consult with service users.
- Allow time for scripting and story boarding, and briefing guidance for participants.
- Add graphics, animations, or videos to enhance all evidence but use simple tools that don't need expertise.
- Create a distribution and promotion plan, plus a recycle protocol.
- Establish tracking of production, success analytics and improvement planning.
The embedded Airtable View below demonstrates how this can be aligned to your brand positioning statements, content type to focus on and what type of evidence this creates.
Find out how we can help you build your content strategy and deliver brand building assets.
