Creating innovative content about your place (facilities, resources, technology)
Facilities, resources, equipment and our estate are all important selling points for education providers. These assets can make a huge impact on the students, staff and organisation and can be a huge selling point for providers.
It is important that their impact is communicated through students and staff. We should be taking imagery, video and commentary based on how this impacts positively on students by the students themselves, or to increase your employer brand the positive impact on staff.
This can be done through virtual and in-person tours, presentations, videos, through our web platforms marketing collateral and social media posts.
- Facilities and your estate
- Specialist equipment
- Prototype resources, equipment and technology
Top tips for making your content generation simple
- Start with planning and process mapping, including data capture methods and consult with service users.
- Allow time for scripting and story boarding, and briefing guidance for participants.
- Add graphics, animations, or videos to enhance all evidence but use simple tools that don't need expertise.
- Create a distribution and promotion plan, plus a recycle protocol.
- Establish tracking of production, success analytics and improvement planning.
The embedded Airtable View below demonstrates how this can be aligned to your brand positioning statements, content type to focus on and what type of evidence this creates.
Find out how we can help you build your content strategy and deliver brand building assets.
