Data products uncovering the education sector, delivered using AirTable interfaces.

Available for the independent school's market in the United Kingdom

Grow your

international recruitment

A robust and unique data tool to help independent schools in the United Kingdom understand their international market position and create growth through efficiently targeting the right global recruitment opportunities.

International students are a valuable source of revenue for the independent schools; however, recruitment can come with risks.


Inefficient marketing

It is difficult to find recruiting data that is reliable, and up-to-date leading to an inefficient approach to global targeting.


Geopolitical risk

The marketplace is also prone to geopolitical issues affecting even the most stable of providers.


Highly competitive

The challenge of breaking through the noise of established competitors can be challenging.

Our data product allows the sector to accurately view the full independent schools' applications by territory and by provider.

The Independent Schools market uncovered

The following view ranks independent schools by recruiting territory. This is an aggregated view of the sector based on 336 visa-sponsoring independent schools. This doesn't reflect actual enrollments; it's applications to study at the school in the UK.

A view on each independent school recruiting internationally.

Using AirTable allows us complete flexibility, depending on your individual school's needs. Each provide can be summarised by:

  • Annual recruitment trends from 2016 to 2020;
  • Nationality of the student at the time of applying to study in the UK;
  • The split between male and female, broken by age and nationality if relevant;
  • The age of students, at time of applying.

Whether you want to search by country or by provider, the AirTable interface will be structured in such a way to help you understand the detailed information yourself and share it with others.

Using the clever AirTable functionality we group by overall trend in recruitment by school and by nationality.

If you are an international agent or the recruitment lead for an independent school this information will help guide you on guiding market growth.

Working with your leadership and marketing teams, The Knowledge Layer can support your organisation with:

  • Digital dashboards helping you understanding the international recruitment market in the United Kingdom;

  • Create personalised dashboards in AirTable incorporating campaign planning and social media content production;

  • Enhance your relationships with agents and local markets with recommendations of digital activity.

Would you like to see your institution's recruitment trend before purchasing this product or arrange a digital catch up to discuss your current recruitment, reputation and relationship needs?

Building PRODUCT orientated content assets in education
Building PERSPECTIVE orientated content assets in education
Building PERFORMANCE orientated content assets in education

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+44 7869 278055

Working across the education sector in the U.K.

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