Creating innovative content about your performance (results, league tables, awards, KPIs)
Perceptions matter.
To have a respected, loved, and admired brand, you must please all your customers. Satisfied students create a positive reputation for the company and its employees, which can only be built by improving your company's perspective. Improving students', alumni's, parents', employers', stakeholders', and staff's perspectives.
Using survey data (statutory or provider-led) improves communication channels and promotes you as an education provider.
- Employer reviews
- Employer surveys
- Relationships
- Staff industry, sector or regulatory acknowledgement
- Student satisfaction
Top tips for making your content generation simple
- Start with planning and process mapping, including data capture methods and consult with service users.
- Allow time for scripting and story boarding, and briefing guidance for participants.
- Add graphics, animations, or videos to enhance all evidence but use simple tools that don't need expertise.
- Create a distribution and promotion plan, plus a recycle protocol.
- Establish tracking of production, success analytics and improvement planning.
The embedded Airtable View below demonstrates how this can be aligned to your brand positioning statements, content type to focus on and what type of evidence this creates.
Find out how we can help you build your content strategy and deliver brand building assets.
