Creating innovative content about your product (enrichment, employability and additionality)

The academic and teaching content of the curriculum is similar across providers and comparable levels, however the experience can be widely different across providers through unique opportunities.

For example, some providers allow for more personalized learning experiences than others or opportunities that will enhance their social and employability value.


Ultimately, the educational experience offered by a provider will largely depend on the individual provider's focus and approach, which is how we can deliver brand building differentiation.

  • Additionality
  • Curriculum enrichment
  • Employability skills
  • Enrichment opportunities
  • Funded projects
  • Placements and internships
  • Embedded international placements

Top tips for making your content generation simple

  1. Start with planning and process mapping, including data capture methods and consult with service users.
  2. Allow time for scripting and story boarding, and briefing guidance for participants.
  • Add graphics, animations, or videos to enhance all evidence but use simple tools that don't need expertise.
  1. Create a distribution and promotion plan, plus a recycle protocol.
  2. Establish tracking of production, success analytics and improvement planning.


The embedded Airtable View below demonstrates how this can be aligned to your brand positioning statements, content type to focus on and what type of evidence this creates.

Find out how we can help you build your content strategy and deliver brand building assets.

Building PRODUCT orientated content assets in education
Building PERSPECTIVE orientated content assets in education
Building PERFORMANCE orientated content assets in education
Building PEOPLE orientated content assets in education
Building PLACE orientated content assets in education

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+44 7869 278055

Working across the education sector in the U.K.

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